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Ex-Blizzard test and application security engineer Jason Hall revealed that a $15 horse in World of Warcraft generated greater revenue than the entire StarCraft 2 game.
In one of his videos, Hall revealed that he dedicated two years of overtime to the development of StarCraft 2: Wings of Liberty. Surprisingly, the entire game generated less revenue for Blizzard than a lone mount in World of Warcraft. Hall emphasized this striking comparison, stating, “A $15 microtransaction horse made more money than StarCraft 2,”
The particular mount he mentioned isn’t specified, but considering the launch date of Wings of Liberty (July 27, 2010), it’s probable that he was talking about the well-known Celestial Steed, also known as the Sparkle Pony, introduced in April 2010. The mount actually cost $25 when it first came out. Within three hours, the Celestial Steed had a line of 140,000 people wanting it, making millions of dollars.
StarCraft 2: Wings of Liberty sold 1.5 million copies in just two days and hit a total of 6 million copies sold by the end of 2012.
Hall was a test engineer and application security engineer, receiving credit for games such as World of Warcraft, Diablo 3, Heroes of the Storm, and Overwatch. After leaving Blizzard, he joined Amazon Games, working on cybersecurity projects. In 2017, he founded Pirate Software, an indie company, and went on to create Heartbound.
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