The Diablo 4 social media account created a parody inspired by the popular Star Wars advertisements, incorporating Cerveza Cristal, which was seamlessly edited into scenes from the Star Wars movie.
When Star Wars aired in Chile in 2003, there were no commercial breaks, but “Cerveza Cristal” beer ads were oddly inserted into scenes. Instead of presenting Luke Skywalker with a lightsaber, Obi-Wan Kenobi surprises by opening a cooler filled with ice and Cerveza Cristal.
Around 2003 in Chile, when the original trilogy of Star Wars began airing on television there, they did this funny thing to avoid cutting to commercial breaks. They stitched the commercials into the films themselves. Here is one of them, with the English dub added in. pic.twitter.com/wC7N2vPNvv
— Windy 🛸 (@heyitswindy) March 2, 2024
Now, the scene has turned into a meme after the Spanish news website Vida Extra featured an article about it, and numerous users on X platform shared posts about it. Many are joining in and creating their own versions of the meme, including Blizzard. The social team edited in the scene with Lilith choking Yorin and stabs him with the Astaroth’s Soulstone, adding the Chilean beer for a humorous twist.
Anyway, here’s Cerveza Cristal. pic.twitter.com/x27wSC5XSb
— Diablo (@Diablo) March 5, 2024